Barbecue bamboo stick

Zibo Barbecue with Fire "Barbecue Economy" Related Product Sales, Secondary Market "Zhanguang"

Banliang Finance

2023-04-20 09:55:51 Published on the official account of the Economic News Center of Beijing Youth Daily

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Recently, Zibo barbecue has become popular on the internet, making it popular multiple times, sparking a phenomenon level trend of "group to Zibo for banquets" across the country. A-share pre made vegetable concept stocks and barbecue products have also seen greater growth due to this wave of traffic. On April 20, a reporter from Beijing Youth Daily learned that the A-share prefabricated dish plate had a short outbreak recently, and the leading stocks had a trading limit; Dingdong Buycai's own brand "Cai Changqing" barbecue family meal sales increased by 500%.

Can't go to Zibo for the time being, can't we have a barbecue in the surrounding area? "Ms. Zhao, who has repeatedly browsed Zibo barbecue online, decided to invite friends to go camping in the surrounding area on the weekend and have a" local barbecue ". There are many consumers who share the same ideas as Ms. Zhao. The internet has not only sparked the popularity of Zibo barbecue, but also sparked the "barbecue economy".

According to Dingdong's shopping data, the search volume for the keyword "barbecue" on the platform showed a significant increase in April, doubling from the same period last month. Among them, the sales growth of Dingdong Maicai's own brand "Cai Changqing" camping barbecue related products was the most significant. The overall sales of Cai Changqing camping barbecue whole family meal, Cai Changqing garlic and scallops increased by 500% compared to March. At the same time, the sales of peripheral products such as barbecue bamboo skewers, barbecue clips, disposable bowls and chopsticks, aluminum foil, paper towels, and fresh-keeping boxes also increased by over 200% year-on-year.

The A-share prefabricated vegetable sector also received this dividend. The Beiqing Daily reporter learned that the A-share prefabricated vegetable sector experienced a brief outbreak on April 17th, with Delis suddenly rising its limit, driving Zhongshui Fishery, Tianma Technology, and Quanjude to rise by over 4%. Wufangzhai, Qianwei Central Kitchen, Huifa Food, Longda Food, and others followed suit. In recent days, the stock prices of meat and pre baked skewers related companies such as Sanquan Food and Wenshi Group have shown an upward trend. The essential "core concept stocks" of barbecue stalls, such as Shuanghui Development, Shanghai Meilin, and seasoning supplier Baoli Food, have seen a slight pullback after two consecutive days of strong gains.

This trend has also attracted investors' attention. According to incomplete statistics by Beiqing Daily reporters, on interactive platforms, investors have raised questions to 20 related listed companies around the "barbecue industry chain". Many investors are also racking their brains to link some companies with Zibo barbecue.

For example, the company's strategic positioning of "high-quality bamboo", Double Gun Technology, was asked if there were any semi-finished products such as bamboo sticks, bamboo boards, and bamboo sticks. The company also responded that "by exploring the positioning of high-quality bamboo materials, the company will form three categories of products: bamboo sticks, bamboo sticks, and bamboo charcoal." Among them, "bamboo sticks include disposable tableware such as barbecue sticks and sanitary chopsticks; bamboo charcoal includes products such as barbecue charcoal and activated carbon, and barbecue charcoal is mainly used in the catering market.

Liren Technology was also asked whether there are barbecue products in small household appliances; Lianchuang Group was even questioned about "how many local barbecue shops are there in Zibo? Are there any business dealings in Zibo barbecue; Feilixin, whose main business is concentrated in the field of digital conferences, has been repeatedly questioned by investors due to its registered location in Zibo City and its business activities related to culture and tourism.

Not only investors, but also companies are striving to reap the dividends of "Zibo Barbecue". Many companies actively mention Zibo and Barbecue when answering investors' questions.

Delis said in response to investors' questions that "the company's barbecue products have been selling well recently". Huifa Food stated that it has product sales business in Zibo, among which products such as cuttlefish barbecue, fish tofu, and grilled sausages are suitable for barbecue. Haixin Food stated that some of its products are already sold in Zibo, Shandong. Chunxue Food and Tianwei Food proactively mentioned that the company has several barbecue related pre made dishes and seasoning products. Golden Dragon Fish also replied to investors that "many of the company's edible oil products can be used for barbecue cooking.